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Ladbrokes Coral Pushes an
Industry Leading, Real-time Web Experience
with tenefit.cloud and Apache Kafka

Ladbrokes Coral is one of the world’s largest betting and gaming enterprises. The company is renowned for providing customers with an exciting, simple, and responsible betting and gaming experience. With a rich history spanning over 100 years, Ladbrokes has established itself as a market leader in retail bookmaking with close to 3,000 betting shops across the UK, Ireland and Belgium. In addition to its retail presence, Ladbrokes is also on the forefront of online bookmaking.

After deploying Kafka, the Ladbrokes Integration Services Team needed a way to push live sporting event data from Kafka to customer-facing applications on mobile and desktop devices. By virtue of the extremely time-sensitive nature of betting odds data, it was critical that the data reach these applications reliably and with very low latency.

Challenge

Deliver real-time betting odds and sporting updates to web users, reliably and at massive scale.

Solution

Use tenefit.cloud as a Push solution to stream live data from Kafka to browser and mobile-based applications in a web-standard, vendor SDK-free manner.

Results

  • Scalable, low-maintenance, push solution
  • Accelerated time to market
  • Industry leading customer engagement
“When I describe our organization’s data fabric, I always mention Tenefit as a core part of the stack. Anything that has to do with Push has to be with Tenefit.”
Arnaud Vignon, Head of Integration Services at Ladbrokes

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